Persuasive and Informative Advertising Explained
Posted: February 05, 2019
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Marketing teams are always looking for the best way to reach consumers with advertising. Two advertising techniques they can utilize are persuasive and informative. Persuasive advertising involves eliciting an emotional response from audiences. Informative advertising campaigns generally rely more on facts and information to get the point across to the consumer. Both types can be very effective when done properly, and knowing how to use them at the right time can have outstanding results.
Clifford Chi, junior staff writer at HubSpot, introduces us to persuasive and informative marketing, and shares how to use them effectively.
Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”.
“More Than OK” poked fun at how Pepsi usually takes a back seat to Coke, especially at restaurants. And by featuring a star-studded cast that included Steve Carell, Lil Jon, and Cardi-B (who hilariously and fervently backed up Pepsi’s OKness) their boldness to call people out for undermining Pepsi’s quality got a lot of laughs and persuaded a massive audience to reconsider their own perception of the soft drink.
As marketers, we know that if
we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? Below, we’ll examine six persuasive advertising techniques you can use in your advertisements, five examples you can reference if you ever need some inspiration, and three informative advertisement examples that are surprisingly just as compelling as the persuasive advertising examples.
Read the entire article,
An Introduction to Persuasive Advertising vs. Informative Advertising, at HubSpot.