Optimize Blog Images for Social Media

Posted: December 09, 2014

There's a commonly known saying that states a picture is worth a thousand words. Having the perfect picture accompany a great blog post is the icing on the cake, especially when it comes to promoting the post on social media. Here's how to ensure that the picture in your post looks great when sharing on social media. Lindsay Kolowich, writer for Hubspot, shares how to make sure that you optimize an image on a blog for sharing through social media.

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

We've all been there before. You've written a great blog post, and you've plopped a featured image in there to represent the post on social media, your blog's main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. You're all ready to share it with your network when you notice one glaring issue: The social networks are pulling the wrong thumbnail image! Or worse, none at all. Talk about a pain in the neck. Not only is this annoying -- you were so close to being done -- but a bad thumbnail image (or no thumbnail image) could seriously hurt your post's performance on social. Images are a key play for garnering engagement on your social pages, and data shows they help generate more likes, shares, and comments. For example, posting images on LinkedIn results in a 98% higher comment rate. But that image needs to be the right image -- not your logo; not a cut-off picture of your call-to-action button; not some other image randomly pulled from the page. So, how do you ensure each of your social networks pulls in the image you want it to? Read the entire article How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags on Hubspot.