Online Video Interactivity: In-depth Interview with Veeple CEO
Posted: April 18, 2011
One of the single most exciting developments in online video is interactive technology, the ability to add clickable links and other interactive hot zones right inside your video. Online video interactivity turns your simple video into a multi dimensional communication tool with amazing power we are just beginning to explore and understand.
Visit Video Production Tips for the full video and report all about using video interactivity to enhance your video’s message.
Standard video is powerful enough; it’s the undisputed leader in communication effectiveness since the dawn of time. Compared to cave paintings, then verbal storytelling, then written storytelling, then printing presses, then radio then TV, TV wins. Hands down.
It’s hard to image a world without TV.
Adding interactivity on top of TV and video creates something new entirely. Something with greater reach, greater versatility and even greater power. Anything with more power than TV is something worth knowing about, don’t cha think?
To use video interactivity effectively, you must first know what it is. Once you begin to grasp the depth of the WHAT, you can begin to experiment with the HOW. How best to use video interactivity to communicate my particular message?
The possibilities are endless, which translates into the opportunities are endless.
In order to stay in front of this evolving technology, today’s post on Video production tips is an in-depth interview with Scott Broomfield, CEO and co-founder of Veeple dot com. Veeple is one of the leading providers of online video interactivity.
The 30-minute video interview explores the question of what video interactivity is and how it is currently being used by the savviest online marketers.
Click here to access the interview.
The interview shows a variety of specific examples of interactivity that are easy to implement, yet add exponentially to the effectiveness of your video.
Do yourself a favor and get a quick yet thorough education in online video interactive technology by watching this video demonstration and interview I did with Scott Broomfield. The graph below details one of the things we spoke about: How INCREDIBLE viewer response rates are to videos with interactive links ( rich media) compared to standard video.
As this graph shows, adding interactivity takes the best communication tool ever, video, and astronomically increases its effectiveness.
Biz Tip Source: Video Production Tips
Author: Lorraine Grula