Now's the Time to Build a Personal Brand
Posted: September 04, 2018
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The line between personal and professional social media presence is becoming more blurred all the time. Many professionals are now focusing more on building their personal brand rather than one that's tied to a company. Personal branding can be a big help in being successful in many facets of life, since it's how you and your reputation are perceived. Taking the time to build a solid personal brand can bring you benefits well into the future if done right. These steps can help you do it right.
Michael Brenner, CEO of Marketing Insider Group, guides us through what a personal brand is, why you need one, and how to build a solid brand.
At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true. This is why more and more thought leaders, business consultants, and influencers are
choosing to focus on personal branding: it’s not enough to be a nameless part of a larger, corporate brand anymore.
Here we’ll answer some of the most pressing questions about building a personal brand: what is personal branding, how does it benefit you as an individual, and how can you do it effectively?
What’s Your Personal Brand?
Business-level branding has been a key part of the economy since the Industrial Revolution. Today, children who are not yet old enough to read can recognize popular brands like McDonald’s and Nike.
The rise of branding on a personal level has been more recent. For a long time, personal branding was better left to athletes, models, and Hollywood celebrities. Today, personal branding is a key to succeeding in many different parts of life.
So, with that said, what is a personal brand?
Read the entire article
Personal Branding – Why Now Is The Time To Build Your Personal Brand, on
Marketing Insider Group.