Not Being on Social Media Can Hurt a Business

Posted: September 13, 2016

[caption id="attachment_12826" align="alignright" width="300"] Image from socialmediatoday.com[/caption] As often as digital marketing via social media is talked about, there are still businesses that don't take advantage of it. Even if you do have an online presence, not having a strategy can affect the success of your marketing. Create a strategy to make sure you're doing digital marketing right. Nathan Mendenhall, writer for Social Media Today, shares why not having a social media strategy can hurt a business. It’s hard to imagine that there are still businesses out there that don’t appreciate the power that digital marketing and social media offers. It’s actually pretty common that a new business wants to get discovered and increase sales, but they don’t want to invest the time or money in a proper social media strategy. And while there are some great benefits to creating a successful social media strategy, not having one can really hurt your business. Here are four reasons why not having a social plan can be a major misstep. 1. Social Media is the Most Cost Effective Way to Target Consumers Online What if I told you that our agency routinely sees highly targeted website traffic from Facebook for as little as $.12 per click? The average cost per click on Google Adwords can be between $1-$2, so you would be paying up to 20x more in some cases. Read the entire article 4 Reasons Not Having a Social Media Strategy Can Hurt Your Business on Social Media Today.