Nine Reasons People Don't Open Email Newsletters

Posted: November 10, 2014

Email marketing may not be as effective for business communication as it once was. If the newsletter you send has been affected by low open rates, it might be easier than you think to turn things around. Avoid the nine traps below, but learn from them to make your newsletter shine - and get opened. Young Entrepreneur Council (YEC), an organization comprised of the world's most promising young entrepreneurs, shares why people may not be opening your companies email newsletters.

9 Email Marketers Explain Why Nobody Opens Your Emails

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. Can’t figure out what’s happening? We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting 1) Lack of Customization "It’s not surprising rates are dropping and there’s only one reason in my opinion -- people want customized content. Period. They don’t want to sift though a bunch of junk that isn’t intended for them. Know your buyer and give them what they want. Email newsletters are part of the reason email as a whole is diminishing." – Justin Gray, LeadMD 2) Not Optimizing for Mobile "Chances are, the way your audience is consuming your content is radically different than it was three years ago. In fact, in 2013, over 50% of all emails were opened on mobile. And this trend is only rising as we speak. If your newsletter (or your website) doesn’t respond to this change, it very well might be the “hidden reason” why your numbers are dropping. Check your audience device statistics." – Juha Liikala, Stripped Bare Media Read the entire article 9 Email Marketers Explain Why Nobody Opens Your Emails on Hubspot.