Newspaper Publishers Can Help With Website Traffic
Posted: May 20, 2014
There's no doubt about it, newspapers are becoming more and more irrelevant, thanks to the Internet. Although newspapers and their publishers are depleting, they can still play a vital role in reaching audiences. Even in today's digital world, there are ways that newspapers can help generate website traffic.
There's no doubt about it, newspapers are becoming more and more irrelevant, thanks to the Internet. Although newspapers and their publishers are depleting, they can still play a vital role in reaching audiences. Even in today's digital world, there are ways that newspapers can help generate website traffic.
Jessica Puente, Audience Development Manager at The Press-Enterprise, shares why newspapers can actually help with online blog traffic.
The foundation of inbound marketing lies in quality content created with your audience in mind. Let’s say your audience likes coffee. You’re a rockstar inbound marketer so you have regular blog posts, how-to-videos and photo galleries about coffee but you want more website traffic.
A good way to generate great content that will increase your website traffic is by determining what your audience is interested in. You can do this 3 ways; through contests, polls, and partnerships.
1) Contests
Contests can help you drive more traffic to your website long after they’re over. It’s no secret giveaways generate the most entries, but there’s a fear of giving away and not getting anything in return.
Read the entire article on Hubspot.