New IG Features for Content Creators

Posted: August 22, 2023

Significant changes are coming to Instagram, particularly for content creators. Jasmine Roberts takes an in-depth look at the newest IG feature, broadcast channels, below. Understanding what broadcast channels are and how to use them to retain an audience will be essential for any content creator moving forward.

Instagram Rolls Out New Broadcast Channels Feature

In a nutshell, Instagram Broadcast Channels are messaging chats where creators can share content — like photos and videos — with their followers who've opted in.

While some have been quick to point out its similarities to messaging app, Telegram, the platform says this new feature is a result of Instagram embracing “how people communicate with each other, and how that’s changed.”

According to CEO, Adam Mosseri: "People actually share more photos and videos in DMs than they do in Stories in a given day. And they share more photos and videos in Stories than they do in [the] Feed."

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