New 'Boost' Options Available to Promote Reels on Instagram
Posted: July 26, 2022
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As time goes on, Instagram Reels are showing up more and more within the Instagram community. The popularity of the format makes it an even more important tool for brands to leverage. Instagram has now made it easier for Reels to be seen by providing the individual with the chance to boost the video to reach a larger audience.
Andrew Hutchinson, Content and Social Media Manager for
Social Media Today, explains what is entailed to boost a Reel.
As it continues to double-, and triple-down on short-form video, Instagram will now enable brands to amplify their Reels clips, via a
new ‘Boost’ promotion option built into the format.
As explained by
Instagram:
“Reels is our fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests or discover new businesses. Today, we’re announcing that businesses can now boost their reels to turn them into ads for the opportunity to reach new audiences and drive more engagement.”
Read the full article,
Instagram Adds New 'Boost' Promotion Option for Reels Clips, on
Social Media Today.