Multi-Tasking is Like Smoking Pot

Posted: July 02, 2012

“(Those) studies have shown that we’re dumber when we do this (multi-taks), an average of 10 IQ points dumber. That’s twice as much as smoking a joint dumber. And we’re also 40 percent less efficient at whatever it is we’re doing,” reported Joe Kraus co-founder of excite.com in 1993, when citing recent studies on multi-tasking. Kraus' citation was included in an interesting read, "The Myths of Multi-Tasking," in the MondayMorningMemo by Roy H. Williams.

“(Those) studies have shown that we’re dumber when we do this (multi-taks), an average of 10 IQ points dumber. That’s twice as much as smoking a joint dumber. And we’re also 40 percent less efficient at whatever it is we’re doing,” reported Joe Kraus co-founder of excite.com in 1993, when citing recent studies on multi-tasking. Kraus' citation was included in an interesting read, "The Myths of Multi-Tasking," in the MondayMorningMemo by Roy H. Williams.

Williams' blog also talks about the Culture of Distraction and how multi-tasking (distraction) affects marketers and their messages. The piece is worth a read, even though the blog pitches Williams' business Wizard Academy.

Wizard Academy: Wizard Academy is a non-profit educational organization founded by Roy and Pennie Williams. The school teaches advertising, fiction and non-fiction writing, radio and TV production, screenwriting, poetry, photography and songwriting, as well as workshops in the visual and auditory communication arts.