Measuring Social Brand Equity
Posted: April 23, 2019
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Brand equity isn't measured the same way it was in the pre-digital world. Today, social media plays a big part in the perception of a brand, and can influence whether potential customers decide to do business with you. If you don't know what is being said about your brand on social media, you could really be missing out on key metrics to gauge your reputation. Learning how to measure social brand equity can help you use it to your advantage.
Joei Chan, Content Marketing Manager and contributor to Social Media Today, shares tips you need to measure your social brand equity.
The concept of brand equity is changing fast. In the digital era, social media conversations make up a growing part of how a brand is perceived by its customers.
To stay competitive, brands have to stay on top of what customers are saying about their products online. If you’re not measuring your social brand equity, you risk missing out on key opportunities.
This leads to an important question - as a global brand, how should you measure your social brand equity? What are the metrics you should be following, and how often should you track them?
In this post, we’ll look at a set of four key questions to define and measure your social brand equity, and introduce you to the measurement framework our social data research team uses to turn these questions into meaningful insights.
Read the entire article,
How Can You Measure Your Social Brand Equity?, on
Social Media Today.