Marketing Trends to Leave in 2018
Posted: November 27, 2018
2018 is rapidly coming to a close. With the new year coming, it's time to leave outdated marketing trends in the past. Some of these may surprise you if you've been focused on them, but these are the three influencer marketing practices that should be left in 2018.
Aaron Brooks, writer for Social Media Today, shares what marketing practices to leave in 2018.
In the second quarter of 2018, global advertising spend on Instagram was up 177% year on year, according to
research from Merkle. Marketers are shifting more of their budget than ever before into social media, and subsequent investment in influencer marketing also continues to rise.
Influencer marketing can be an effective way for brands to tap into specialized audiences, broaden their reach and have their product seen in a different light by their prospective customers. These authentic product placements can also result in impressive engagement for brands who often fail to reach the same standards with their own content.
But despite its popularity, influencer marketing is still in its infancy - especially when viewed in comparison to its predicted
$101 billion worth by 2020. As such, brands and marketers are still getting to grips with best practices, and there have predictably been some slip-ups along the way.
Read the entire article
3 Outdated Influencer Marketing Practices to Leave in 2018 on
Social Media Today.