Make Your Writing Sparkle
Posted: June 09, 2011
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© olly - Fotolia.com[/caption]Those who had the priviledge to hear Paul Gilliln's keynote adderss at POMA's 2010 conference, know that the guy knows business and communications. In a recent blog, "Five Tips to Make Your Writing Sparkle," Gillin shares some great advise -- even for seasoned veterans.
[caption id="attachment_8651" align="alignright"]© olly - Fotolia.com[/caption]Those who had the priviledge to hear Paul Gilliln's keynote adderss at POMA's 2010 conference, know that the guy knows business and communications. In a recent blog, "Five Tips to Make Your Writing Sparkle," Gillin shares some great advise -- even for seasoned veterans.
- Write in Pictures
- Tell Stories
- Get Angry
- Remove Unnecessary Words
- Surprise Your Reader
Just one of the great examples of words that sparkle offered up by Gillin in his post was:
... how about this gem from Why Craigslist Is Such a Mess, Gary Wolf’s wonderful exploration of the enigmatic classified ad site in the August, 2009 Wired:
“Jim Buckmaster is tall and thin, [Craig] Newmark is short and round, and when they stand together they look like a binary number.”
Read Paul's complete article, "Five Ways to Make Your Writing Sparkle"