Make Webinars Work in 2018
Posted: February 13, 2018
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Although marketing platforms have changed, webinars are still a great way to drive sales and generate leads. Sending a cohesive message to your consumers is key to having the most success when using them as a marketing tool. Having a solid strategy will help you make webinars work for your business in 2018.
Bethany Cartwright, writer for Hubspot, shares how to make webinars work in 2018.
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?"
It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook.
What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. So while webinars aren’t dead, that doesn’t mean marketers should continue running the same, tired playbook.
Read the entire article
Are Webinars Dead? How to Make a Webinar that Works in 2018 on
Hubspot.