Make Visual Content More Appealing to Customers
Posted: July 03, 2018
A picture is worth a thousand words, and when it comes to a company's content marketing, a picture can mean a lot more than that. A business' visual marketing might be a deciding factor in whether or not someone chooses to do business with you. Revamp your visual content strategy and make it more appealing to draw more consumers to your brand.
Mark Zeni, writer for Daily Blog Tips, shares how to make your companies visual content stand out.
Your company’s image library says a lot about its marketing plan. The images its marketing team chooses to share, even more so. — Yes, even if the “marketing team” is still you, the founder.
Follow these straightforward tips to render your company’s pics, charts, memes, videos, and anything else you can plausibly construe as “visual” more appealing to those you expect to consume it.
1. Trust Your (Untrained) Eye
Here’s a simple rule of thumb: if you truly, honestly think it looks good enough to publish, it probably is.
Yes, this is a potential minefield. Beauty is in the eye of the beholder, and there’s simply no guarantee that your taste is representative of your audience’s. If your standards are unusually low, shouldn’t you get a second opinion?
Read the entire article
“Meh” Visuals? 11 Tips to Make Your Company’s Visual Content More Appealing on
Daily Blog Tips.