Make Customers Want to Open Your Email

Posted: November 06, 2018

[caption id="" align="alignright" width="465"] Image: Marketing Insider Group[/caption] It can be frustrating when potential or existing customers don't open your email. Studies show that those who open emails spend considerably more money and remain customers longer than those who don't. The trick to getting them to open your email is making it stand out over all the other promotional email they get. A few simple tweaks to key areas of your email marketing strategy can increase your open and click-through rate. Michael Brenner, CEO of Marketing Insider Group, shares trips to create and time emails that your customers will look forward to.

How to Make Customers Look Forward to Your Email

80% of retail professionals say email marketing is their greatest driver of customer retention, and customers who purchase through emails spend 138% more than those who don’t receive them. Getting your emails right is one of the most important steps you can take to win over customers and to build loyalty. But, the fact is, your customers’ inboxes are overflowing with promotional emails. According to The State of Personalization in Email report by Dynamic Yield Reporting, about half of consumers in North America receive between 5 and 15 emails a day. 25% receive 15 or more. And, they’re usually only clicking through on one or two of those emails, if that. 41.6% of respondents click through to a retail site or app once or twice a day and nearly 35% aren’t clicking through at all. Less than one-third click through more than two times a day. How can you make your emails attractive enough to open and motivating enough to click through to your website or app?

Send Emails at the Right Time

One of the simplest changes you can make to your email marketing strategy is to refine your timing. When are you setting your automation software to send emails to your customers? If it’s first thing in the morning or even during the workday, you’re probably missing out on the majority of the engagement you could be getting. Read the entire article How to Make Customers Look Forward to Your Email, on Marketing Insider Group.