Links are Important in SEO
Posted: July 27, 2016
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SEO (Search Engine Optimization) can be essential to a company's search ranking success. Having your website at the top of a search engine's results is an excellent way to get more traffic.
One key step to SEO is inbound links - which are more important than you may think.
Katherine Noyes, writer for PC World, shares information about inbound links and why they're important.
For SEO, links are even more important than you think
It's a rare business today that doesn't take at least some steps to optimize its website for search-engine rankings, but how best to do that remains an open question. A new study published Wednesday suggests that inbound links -- those leading from other websites into your own -- are even more critical than you may think.
Search engine optimization, or SEO, essentially refers to all the things you can do to give your website the best possible placement in unpaid search results. If you sell widgets, you want your page to place as close as possible to the top of Google's results when someone searches on the term "widgets."
The trick is making that happen. Google uses a ranking algorithm that combines more than 200 factors, and it doesn't fully disclose what they are. In a recent online
discussion, it said that its new
RankBrain machine-learning system is currently the third most important factor, topped by content and links.
Read the entire article
For SEO, Links are Even More Important Than You Think on
PC World.