LinkedIn is for More Than Job Searching

Posted: February 27, 2017

Working at home with laptop woman writing a blog. Female hands on the keyboard Generally, LinkedIn is thought of as a job search and professional networking tool. For content marketing, most brands turn to Facebook, Twitter, and Instagram. However, LinkedIn can be used as a powerful marketing tool if it's done right. LinkedIn has put together information to help members use the platform for effective marketing.

Sophia Bernazzani, writer for Hubspot, shares how to use LinkedIn for marketing.

How LinkedIn Uses LinkedIn for Marketing

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network -- and that number grows every year. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns. To help folks get a grip on how to effectively use the platform, the folks at LinkedIn published a guide that explores how they use their own marketing tools on the network. They've also distilled the results from various sponsored content tests they've run into the infographic below. Among their findings about successful advertisements on LinkedIn:

Posts containing a statistic achieved a 37% higher clickthrough rate
Shorter updates saw higher engagement rates
The words "research" and "guide" performed better than "ebook"

Check out the infographic to learn more insider tips about LinkedIn marketing straight from the source. And when you're ready to launch your next ad, download our guide for more tips for success on LinkedIn. Read the entire article How LinkedIn Uses LinkedIn for Marketing on Hubspot.