LinkedIn Experiment - Do Posts Without Links Perform Better?
Posted: March 30, 2021
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It's long been believed that in order for a post to do well on any social media platform it needed to include a link. However, a recent Hootsuite test of Twitter posts showed that those without links performed better than those with links. This prompted the Hootsuite team to experiment on LinkedIn and over a 60 day period, they measured the engagement, reach, and interaction of posts that included links and those without. The results of their test may come as a surprise to those who feel that you MUST include links for a post to be successful.
Katie Sehl, contributor to Hootsuite, shares whether LinkedIn posts with links or without, perform better.
What type of LinkedIn post earns the most reach and engagement? We suspect that posts without links and CTAs see the most success.
We’re not talking about broems or posts that bait engagement. You’ve seen them. The ones that ask people to respond to a poll with different reactions. Look, they were kind of clever at first, but
people are getting tired of them.
The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. These posts are all about sparking conversation — a task that is easier said than done, especially with LinkedIn feeds getting more crowded by the year.
To see how this linkless LinkedIn posts strategy stacks up (say that five times fast), we decided to run an experiment. Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down.
Read the entire article,
Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?, on
Hootsuite.