Link Google Ads and Google Analytics
Posted: April 16, 2019
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Social media marketers often use two of Google's top tools — Google Ads and Google Analytics — together. Google Analytics has always been invaluable to monitoring your website traffic statistics, and adjusting your marketing plan accordingly. Now being able to see how your Google Ads are performing, right along with your Google Analytics statistics, gives you even more understanding to what's working, and what's not.
Andrew Hutchinson,
Content and Social Media Manager for Social Media Today, shares insights on the guide to linking these two powerhouse tools.
Did you know that you can link your
Google Ads and Google Analytics accounts and have your ad performance insights displayed alongside your website visitor data, enabling you to better utilize such to improve ad performance?
According to
Google, such pairing is becoming increasingly important:
"Gone are the days of the traditional marketing funnel. While the funnel once showed us how a customer would gradually narrow down their product search along the path to purchase, this standard has changed - or more accurately, there is no standard path. Today’s customer journeys might resemble anything from a pyramid to an hourglass — and according to a study conducted by Google and Verto Analytics, no two journeys look the same."
Indeed, according to Google's examination of
more than a thousand consumer purchase journeys, each was entirely different, which obviously makes it more difficult to reach customers at the right time in the process, when that right time will be different for each individual.
Read the entire article,
Google Publishes New Guide on Linking Google Ads and Google Analytics, on
Social Media Today.