Like-Gating on Facebook. What?

Posted: October 31, 2011

Never heard of "like-gating" on Facebook to get more fans? We hadn't either until we read this post from HubSpot's Inbound Internet Marketing Blog.

Never heard of "like-gating" on Facebook to get more fans? We hadn't either until we read this post from HubSpot's Inbound Internet Marketing Blog. The post is 5 Examples of 'Like-Gating' to Generate Facebook Fans by Janet Aronica. Like-gating is the practice of trading content for page likes?

Aronica says, "...'like-gating' is becoming more and more widely used as a way to generate new Facebook fans -- and not without some critics. The idea is that you offer exclusive content to those who 'like' your business' Facebook page, but only if they like the page. The problem? How are your prospects supposed to know if they want to like the page if they don't know what the content is like?"

Read the full article, 5 Examples of 'Like-Gating' to Generate Facebook Fans, and learn from five like-gating experiences.