Know Your Target Audience

Posted: October 20, 2016

[caption id="attachment_12876" align="alignright" width="349"] Image from socialmediatoday.com[/caption] To effectively use technology, whether it be on a social media platform, blog or website, it's always important to know who your audience is. Knowing the interests and demographics of your readers is a key part of successful marketing. Using these free tools can make finding your target audience a little easier. Larry Kim, writer for Social Media Today, shares free tools to help find your target audience.

3 Free Tools to Help You Understand Your Online Audience

Technology is a massively important tool for growing your company. Remarketing, Facebook ads, and your website are just a few marketing tools that have the potential to drive amazing business growth and profits. But all the technology in the world won't help you if you don't understand your customers. It blows my mind how many companies fail to understand their target market(s). Your business needs to nail the precise demographics, behaviors, and interests of your customers so that:

• You can find more customers like them and sell more stuff.
• You can align your company (sales, marketing, customer service, product management) to all be marketing, selling, servicing, building the right stuff, which has huge leverage on the effectiveness of your organization.

If you don't understand your target market(s), you probably won't be able to scale. Buyer personas, or fictional representations of your ideal customers, are notoriously difficult to build, and thus are underutilized. But here are three technologies that make building customer personas ridiculously easy. Read the entire article 3 Free Tools to Help You Understand Your Online Audience on Social Media Today.