Keywords That Get the Most Shares on Social Media

Posted: June 29, 2015

Keywords are important when it comes to getting posts shared. Usually, something is shared on social media because certain keywords caught someone's interest. Use keywords that impact the number of shares your posts get. Jami Oetting, writer for Hubspot, shares what keywords impact the amount of times something is shared.

What Keywords Get the Most Shares?

Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well.  It is the filter people use to determine if your post is worth their limited time. You can't treat it like an afterthought.  This quote from David Ogilvy should define your approach:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article.  Read the entire article What Keywords Get the Most Shares? on Hubspot.