Keyword Research and Social Media Marketing

Posted: May 29, 2018

Social media marketing is one of the top ways to reach consumers and potential customers. However, it's much more involved than simply scheduling posts and being engaged with customers. Researching keywords can help you know exactly what you should post to increase brand awareness and connect with your audience better.

Ann Smarty, writer for Social Media Today, shares how research keywords can help any social marketing strategy.

How to Research Keywords for Social Media Marketing

Creating an effective social media strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know. In other words, social media marketing should be well integrated into your overall digital marketing approach. Your social media strategy should rely on your fundamental marketing knowledge base you've accumulated over time:

Knowing your audience (and possibly using persona research) will inform your social media team of what they need to post to increase your brand discoverability and better serve your customers
Knowing your key niche topics will help your social media team to angle their updates so that they achieve the maximum possible exposure (which means better engagement, wider reach and more leads).

This is where traditional keyword research comes in handy, as it'll inform your social media team of what to publish, and how to phrase their updates to maximize reach. Read the entire article How to Research Keywords for Social Media Marketing on Social Media Today.