Keep Social Media In-House as a Small Business

Posted: November 17, 2016

[caption id="attachment_12908" align="alignright" width="300"] Image from socialmediatoday.com[/caption] Social media is an important marketing tool for businesses, whether it is a large company or a small business. However, how businesses handle their social media should vary depending on how large the company is. As a small business, before moving your social media to an external agency, you should first consider all these points. Deborah Sweeney, writer for Social Media Today, shares why small businesses should use in-house social media marketing.

Why Small Businesses Should Keep Social Media In-House

This October, Coca-Cola and PepsiCo made the decision to centralize their social media efforts. For PepsiCo, taking social media marketing in-house provides the opportunity to react faster to digital marketing trends and connect with consumers on a transparent level. Coca-Cola, meanwhile, established their North American Social Center. Staffed by 55 people, the center serves as a real-time newsroom that uses listening and analytics tools to study emotions behind trending events and create content that connects consumers to its drink roster. For the two beverage brands, bringing digital marketing under in-house management instead of outsourcing to an agency speaks to how marketing is maturing. Social media's growing up and businesses want to tell their story in a way that's personalized and true to the brand’s nature, rather than create content for the sake of having something to post. For small businesses thinking of reaching out to an agency to handle your digital strategy, step back and consider the benefits that your brand can enjoy by keeping social in-house. Read the entire article Why Small Businesses Should Keep Social Media In-House on Social Media Today.