Jeff Bezos And The End of PowerPoint As We Know It

Posted: September 14, 2012

[caption id="attachment_10523" align="alignright" width="300"]Amazon CEO Jeff Bezos addresses a press conference to introduce new Amazon and Kindle products in New York, September 28, 2011.(Image credit: AFP/Getty Images via @daylife)[/caption]The next time you deliver a PowerPoint presentation that matters—a product launch, investor pitch, new client meeting— take a cue from Amazon CEO Jeff Bezos and ditch the bullet points. When Bezos unveiled the all-new new Kindle Fire HD this week, his presentation slides were light on text and heavy on images. This style of delivering presentations is fresh, engaging, and ultimately far more effective than slide after slide of wordy bullet points.

Since I wrote The Presentation Secrets of Steve Jobs, I’ve noticed that many business leaders around the world are adopting the image-rich style including very famous CEO’s such as Facebook founder Mark Zuckerberg, Yahoo CEO Marissa Mayer, and even Microsoft CEO Steve Ballmer. The style works for any leader, in any industry. Ford CEO Alan Mulally even called me personally to thank me for revealing the techniques. Note—Steve Jobs used Apple Keynote software for his presentations, as do current Apple executives. However, since most people use PowerPoint, I use “PowerPoint” as a synonym for presentations. While there are differences between Keynote and PowerPoint, effective storytelling techniques apply equally to both. And no, Steve Jobs did not invent the style. He just happened to use it very effectively.

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Biz Tip Provided by Tammy Sapp, Business Development/Communications Director - Kalkomey.