It's Everywhere: How AI will Impact Social Media

Posted: April 18, 2023

Chatter about artificial intelligence is pervasive of late.  Marketing professionals recognize that AI is reshaping the way the world works, but how will it impact day-to-day tasks on social media? Rem Darbinyan explores the changing landscape.

How AI Transforms Social Media

In this digital era in which an unimaginable amount of data is generated daily, AI has become a significant part of the major social networks that contribute massively to managing this vast data coming to social media platforms. AI tools help enhance features of social media platforms and lead social media activities at scale across a number of use cases, including text and visual content creation, social media monitoring, ad management, influencer research, brand awareness campaigns and more.

Text And Visual Content Generation

Generative AI has been one of the most exciting trends over the past few years that uses text-to-image, image-to-video, image-to-image and other varieties of algorithms to create unique content like images, video, music and text. Among the AI-powered content generation tools that have become a big blast this year is Lately, which constantly learns from your past social media posts and generates the most effective content to scale your campaigns. OpenAI’s ChatGPT is another breakthrough chatbot technology that can understand natural language and generate human-like responses in a conversational way. Read "How AI Transforms Social Media" on Forbes.