Is Hearsay The Next Big Thing in Social Media for Business?
Posted: February 12, 2011
Though there’s little doubt that Facebook and Twitter are gaining traction in the business and enterprise world, it’s not a walk in the park by any means. Thankfully, innovative solutions such as Hearsay Social are offering a one-stop solution to all your social media business needs.
Though there’s little doubt that Facebook and Twitter are gaining traction in the business and enterprise world, it’s not a walk in the park by any means. When large businesses adopt social media at a mass level, they manage a plethora of Facebook pages and Twitter profiles in order to maintain a consistent brand entity. And that’s surely easier said than done.
Thankfully, innovative solutions such as Hearsay Social are offering a one-stop solution to all your social media business needs. Unveiled exactly a week ago, Hearsay Social is a social media management solution designed to allow businesses with local offices to leapfrog the social networking bandwagon, while minimizing any compliance risks.
What is Hearsay Social?
To put it in simple words, Hearsay Social is a media platform for businesses that combine a strong corporate brand with many local presences through franchises, regional representatives, store managers, independent agents, or advisors. It’s meant to streamline social media communication between corporate office and local representatives in order to engage meaningfully and effectively on social media sites such as Facebook and Twitter.
Hearsay social is all about delegating the right level of control between central and local offices. While it sounds trivial, it’s often one of the deciding factors in the overall outcome of a business’ social media campaign.
Hearsay Corp. has raised $3 million in a funding round led by Sequoia Capital. To add to that, it already boasts of an impressive corporate clientele including Farmers Insurance, State Farm and 24 Hour Fitness.
What businesses can benefit from Hearsay Social?
If you are a small business or SMB with a single office, Hearsay Social is NOT meant for you. It’s an ideal platform for relatively mid-sized and larger businesses which have multiple offices that need coordination on their overall social media efforts.
Hearsay social is also well-suited to businesses that have strict compliance requirements and need to strictly filter and monitor their content on social channels. Hearsay Social claims to be a godsend for corporates dealing with regulatory bodies such as the Securities & Exchange Commission (SEC), Financial Industry Regulatory Authority (FINRA), the Food & Drug Administration (FDA), and Federal Trade Commission (FTC).
Safety First
Facebook’s privacy woes are a well documented affair. Therefore, it’s unsurprising that a large number of businesses have strong reservations about data safety and privacy before they jump on to the social media bandwagon. Thankfully, platforms such as Hearsay Social address these concerns regarding compliance and security.
While the overall impact of Hearsay Social remains to be seen, it would further help boost Facebook’s presence amongst the business user fraternity.
Biz Tip Source: Smedio
About the Author: Douglas Idugboe is a New Media and Social Web Evangelist, Bestselling Author, Marketing Strategist, Speaker and Trainer. You can find Douglas on Twitter.