Internet Marketing 101: Sell Benefits, Not Features

Posted: April 23, 2013

[caption id="attachment_11293" align="alignright"]© vector_master - Fotolia.com[/caption]Selling a product can be a challenge. How do you know if what you're writing is truly selling your product? Here are some helpful tips in order to make selling your product easier.

Whenever you need to sell something, how do you introduce it to potential buyers? The most natural thing for us to do is to start describing the product itself. In other words, to start describing its features. The problem with this approach? It doesn’t sell! It will simply bore the customer and make you lose his attention.

If you want to sell, you need to start with the benefits and value that your product will bring to the life of your customers. Sure, down the road you’ll need to actually describe the product features (cause people want to know what they are actually buying), but you only do that once the customer is already convinced to buy your product.

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