Internet Marketing 101: Basic Elements of Sales Pages

Posted: May 14, 2013

[caption id="attachment_11333" align="alignright" width="423"]© DOC RABE Media - Fotolia.com[/caption]Sales pages can be tricky. If you don't have the right type of sales page, what you're promoting may not sell as well as you would like. Here are some tips on how you can create a great sales page to help your business grow.

Last week I linked to a post which contained 10 tips for creating effective sales pages. While all the tips mentioned are solid, I think they don’t cover all the elements you need to include on a sales page, so I decided to list them. Here you go:

1. Benefits

As I explain in this post, benefits sell, not features. And since benefits are what your customer is looking for you should always start the sales pitch with them.

2. Story

This is the only item which I think is optional, and its use depend on the type of product you are selling. For instance, if you are selling an ebook about weight-loss it would be very effective to include your own weight-loss journey, as this generates empathy and credibility. If you are selling computer spare parts, on the other hand, telling stories wouldn’t necessary help you.

3. Features

Even if features don’t sell, sooner or later on your sales pitch you’ll need to mention them, after all the customer wants to know exactly what he’s getting for his money. The clearer you can make this section, the better.

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