Interactive Content Helps Reduce Traffic Bounce Rate
Posted: May 14, 2019
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Every blog and website has one goal - to attract visitors, or traffic. Just getting people to visit your site isn't quite enough, though. Those who come to your site but leave right away are considered "bounce traffic" and don't contribute at all to the growth of your site. Cutting that bounce rate should be a major focus, and using interactive content can be part of a solid plan to reduce it by at least half.
Robert James, contributor to Dumb Little Man, shares the best types of interactive content to use to decrease bounce traffic by 50%.
What is the sole purpose of creating a website over the internet? Obviously, it is to gain traffic which converts. If half of the traffic coming in will bounce away, how can you expect to earn from the efforts you are putting in?
This is the reason why I’m writing this article. I want to educate you about how interactive and quality content can help cut down your bounce rate by 50%.
People grow their blogs in two different styles:
- To gain themselves traffic
- Or to gain themselves qualified traffic
In my opinion, bloggers should focus on both styles. However, most of them just focus on getting traffic to their platform. This only increases the bounce rate. Many bloggers are losing a large chunk of their traffic due to low quality and non-interactive content.
The average bounce rate of different industries is estimated to be around 45% but it is even higher for the bloggers that are illustrated in the below image.
If 9 out of 10 visitors are leaving your website, then there is something seriously wrong with it. Having non-interactive content is a prominent factor of increased bounce rate. Valuable content can have a huge impact on the overall ranking and traffic retention of the site.
Recent research has found out that interactive studies produced better results with the students who were raised in hyperstimulated environments. They observed that interactive studies lead to higher engagement and deliver a better and deeper understanding of the concepts.
Read the entire article,
How To Decrease Bounce By 50% Utilizing Interactive Content, on
Dumb Little Man.