Instagram Now Allows Businesses to Schedule Video
Posted: January 15, 2019
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There's some good news on the Instagram front for businesses. Last month, the platform made updates to its programming to allow direct Instagram video scheduling. This takes away the hassle for businesses who use social media management apps, like Buffer and Hootsuite, to skip the previous workaround of having the app remind you to post, and then having to manually post the video. There are some limitations, but for the most part most businesses will benefit greatly from the change.
Andrew Kunesh, content creator and contributor to Social Media Today, walks us through the details of Instagram video scheduling.
Late last month, Instagram quietly updated its API to
include direct Instagram video scheduling.
Previously, the Instagram API was limited to scheduling single-image posts, not yet allowing third-party tools to schedule videos or multi-image posts. Now, these tools - mainly social media management apps - can add the ability to schedule video posts to Instagram without having to use the “smartphone workaround”, the age-old process of getting a mobile alert from a social media management app when it’s time to post, and then having to manually post the video via the Instagram app.
Like direct photo scheduling, the video scheduling API is only available to Instagram Marketing Partners via the Content Publishing API beta program. Most major social media management apps (Buffer, Hootsuite, Social Report, etc) are a part of this program, so you can expect your social media management app of choice to support the feature soon.
Read the entire article,
Businesses Can Now Directly Schedule Videos to Instagram, on
Social Media Today.