Instagram Live Streams Now on the Web
Posted: April 14, 2020
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Instagram has been rolling out some new features recently, and the newest involves Live stream viewing. Live streams have been notoriously difficult to view for some users to stream and keep track of comments. More people are using Instagram Live to connect with consumers, fans, and followers and being able to watch on the computer can be easier for them. Here's all you need to know about IG Live on the web.
Andrew Hutchinson,
Content and Social Media Manager for Social Media Today shares details about IG's new feature.
After rolling out access to Direct messages via the web
last week, Instagram is now also giving users the option to view Instagram Live broadcasts
on desktop PCs, which comes with a new, less intrusive format, and URLs to cross-promote your streams.
As you can see in this image, shared by
Android Police, when viewing Instagram Live streams on the web, you get a compressed view, in line with vertical, mobile presentation, but it also separates the comments and video, displaying them side-by-side. That means that while you're not utilizing the full-screen, you are, arguably, getting a better viewing experience because your view is not being impeded by comments that scroll up on the video.
Providing desktop access also adds another important element - a separate URL for your live broadcasts. That means that when you do go live, you can now cross-promote your stream on other platforms, with a direct link, as opposed to simply directing your fans to head over to Instagram to check out your stream. Previously, this wasn't possible, because there was no URL to link to during a stream - though you could, technically, still obtain the link when sharing via message.
Read the entire article,
Instagram Live Streams Can Now Be Viewed on the Web, on
Social Media Today.