Instagram Adds Reels Replies
Posted: December 14, 2021
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Instagram continues to roll out updates to the app in hopes of making it even more useful to users. The newest update brings more attention to short-form video, and allows you to tap into the trend. Users are now able to reply to comments on their posts with videos. This not only allows Reels to be utilized more, but it also gives creators an opportunity to be more personal when responding to comments.
Andrew Hutchinson, Content and Social Media Manager for
Social Media Today, gives us all the information on this useful new feature.
It’s been in
testing for a while, but today, Instagram has officially announced that users can now
reply to post comments with Reels, providing another way to integrate Reels into the Instagram process.
As you can see in this example, now, when you reply to a comment on a post, you’ll also have the option to tap on the blue Reels button to create a video reply, which will then appear as a sticker that you can send to the commentor.
It’s another way to help Instagram boost engagement, while also leaning into the short-form video trend. It’s also, unsurprisingly, almost identical to the same feature that TikTok added in June last year.
Read the full article,
Instagram Adds Reels Replies, Providing Another Way to Tap into Short-Form Video, on
Social Media Today.