Instagram Adds Live-Stream Scheduling
Posted: October 19, 2021
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Instagram Live has been a great platform feature that allows users to connect with their followers for a while now. However, they have now really stepped up their game by adding scheduling for Live broadcasts. This includes giving followers the ability to set a reminder to get notified on the day of the broadcast. This most recent update will help creators reach a larger audience since viewers will know when the stream is taking place, and they can plan to be there. Instagram has also added a Live practice option so users can check their lighting, set-up, etc. before actually going live with an audience.
Andrew Hutchinson, content and social media manager for
Social Media Today, gives us more information of this recent update.
This could be a valuable addition – Instagram has
added a new option to schedule upcoming IG Live broadcasts in the app, with users then able to tap through to get a reminder notification on the day of the broadcast.
As you can see in these examples, broadcasters will now be able to schedule an upcoming stream, up to 90 days in advance, from the live composer, which can include a title description, as well as product tags, if you’re looking to promote such in your stream.
Read the full article,
Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers, on
Social Media Today.