Increase Organic Blog Traffic Using a Search Insights Report
Posted: January 21, 2020
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It can be tough to get organic traffic to a blog. The quality of your content plays a big role in how much organic traffic you can get, and sometimes it's best to not focus first on SEO but on producing good, quality content which will naturally increase SEO. Another key player in the process is keywords. Using a search insights report can let you know the right balance of SEO and topic keywords that you can then use to create blog posts that will be more search-friendly.
Aja Frost, Senior SEO Strategist on HubSpot's acquisition team, shares how to use a search insights report to increase your blogs organic traffic.
Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. In fact, check out the HubSpot Blog's organic keyword growth over time, as a result of our new-and-improved reporting strategy:
After the blogging team gets the report — which we call a "Search Insights Report" — the writers and editors work like a well-oiled machine to create the recommended content. These posts help the blog rank for tens of thousands of new keywords.
To learn more about the Search Insights Report, how we create it, and most importantly, how you can create one for your own team, read on.
Read the entire article, , on HubSpot.