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Instagram engagement is a big part of a successful marketing strategy. In order to make sure your followers are really engaging with your posts, you need to step up your game to stand out from other brands. Social media users have a notoriously short attention span, so making the time count when you have their attention is more important than ever. Besides creating great content, you need to keep an eye on your statistics to see if they seem less active and engaged, and if you see a downward trend, take steps right away to bump those numbers back up.
Instagram is one of the most efficient and fastest growing social networks. Brands and businesses love it and leverage it to promote and market their products and services to billions of users worldwide.
More and more brands are competing for declining customer attention whose span is now no more than a Goldfish’s at 8s. Hence, brands are going the extra mile to engage followers more.
It is important to learn how to get more Instagram followers, and even more important to learn how to engage them after you’ve got them.This we will cover in this post, but first
Why Even Bother with Instagram?
A lot of top brands have an Instagram account. 1 billion people (and counting) use it every month. Millions of businesses have an account, spending billions in ads, etc. Surely, this means Instagram is doing something right.