Improve Your Instagram Strategy
Posted: December 19, 2017
Instagram is no longer just for personal use thanks to its latest update. The hashtag is now even more versatile with users being able to follow any hashtag that they find interesting. Learn how to improve your Instagram strategy by using a simple hashtag in order to get more followers.
With Instagram’s latest update, users can now follow hashtags, along with fellow users and brands they love.
What does this mean for social marketers?
- It’s easier to discover content and engage with trending topics. Instagram is setting itself up to be a major player in this “real time” ecosystem, alongside constant developments in its Instagram Live and Instagram Stories features
- It’s a new way for Instagram users to discover your brand. Whereas you previously might not have carefully considered which hashtags you use on Instagram (if any), discovery-oriented hashtags are now necessary and should be wielded with more thoughtfulness.
- It’s perfect for targeting niche communities—and will increase usership. This feature makes it easy for Instagram users to delve deeper into the specific worlds they find appealing. Chances are, multiple niche communities are potential buyers for your brand.This means that you’ll benefit from a segmented hashtag strategy. More on that later.
Read the entire article
How to Improve Your Instagram Hashtag Strategy on
Social Media Today.