Improve Organic Social Media Reach
Posted: March 12, 2019
The organic reach of social media posts seems to be on the decline. Are you really reaching the number of people that you think? If you see your social media platform reach trending downward, you can take some simple steps to improve your numbers and get back to reaching your audience.
Dhariana Lozano, social media consultant and contributor to Social Media Today, shares ways to help fight the decline in organic social media reach.
As time goes on, it feels like organic reach on social platforms continues to decline further and further, even when it already seems like you're only getting to a tiny fraction of your audience with each of your posts.
In this post, I’ve compiled 10 solid principles that will help you fight the decline of organic reach on social media, and maintain your referral traffic numbers.
Hopefully these notes will help you negotiate the ongoing reductions, and improve your performance.
1. Know the algorithms
The first part to getting over a decline in organic reach on social media is to
learn about the algorithms of each social media network that you’re currently using.
In a generalized nutshell, social platform algorithms are based on three basic principles:
- Recency - How long ago you published a post
- Relevancy - How relevant your posts are to your audience
- Engagement - How your audience reacts to posts you’ve published (likes comments and shares)
Each social media network has its own nuances when it comes to how it distributes content, but think about these basic principles, and how you can apply them to your social media content and marketing. Once you learn specifics, you can incorporate other creative ways to play into each element of the algorithm/s, and use them in your favor.
Read the entire article,
10 Ways to Fight the Decline in Organic Reach on Social Media, on
Social Media Today.