Improve Instagram Engagement

Posted: November 08, 2016

[caption id="attachment_12896" align="alignright" width="332"] Image from socialmediatoday.com[/caption] When Instagram first started it was seen as just a social media platform where users can post pictures. Now it's known as one of the most beneficial new marketing platforms for businesses. Learn to improve your Instagram marketing engagement and make better connections with customers. Chris London, writer for Social Media Today, all shares how businesses can improve their Instagram engagement.

4 Ways to Improve Your Instagram Engagement

Instagram can no longer be ignored by businesses looking to connect with customers via social media. In just five years, Instagram has clocked up an active monthly user base of over 500 million, with over 95 million photos and videos uploaded daily. According to a Forrester study of the 50 top global brands, Instagram's 2.3% follower interaction rate towers above Facebook that languishes with a tenth of that figure. It's clear that Instagram users are investing more of their time and effort in following accounts than those on other social platforms, so it really is worth their while for businesses to target them. Here are some useful tips to help you boost your Instagram engagement: 1. Ensure the Presence of a CTA Instagram engagement can be largely influenced by having a call to action so that your followers immediately know what it is that you want them to do. You have a limited choice of CTA placement with Instagram - either you can insert it in the image caption or you can create an image that has the CTA text built into it. Read the entire article Four Ways to Improve your Instagram Engagement on Social Media Today.