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Improve Customer Response Time

Posted: July 31, 2018
Jon Lev, writer for Dumb Little Man, shares how to improve response time to customers.

Don’t Make Them Wait: How to Improve Customer Response Time for Business

People do not like to wait. They don’t like being put on hold. They don’t like when a website takes forever to load. They don’t like waiting for a call or an email that they doubt will ever come at all. Generally, people don’t like being told to wait for anything. Anything at all. This is understandable because there’s really nothing more precious than time. In fact, there are so many distractions these days that people need to evaluate what they do with their time, which is the one single thing you can’t bring back. Once it is spent, it is gone forever. This is also what businesses need to understand. If you want to keep your customers happy, get to their concerns as quickly as you can. A study on customer response time revealed that for 43.4% of customers, one business day is still an acceptable response time for emails. However, 43.9% want a response within four hours or less. It’s a whole different story on social media. In a virtual world, more people want it extra fast. A related survey showed that a whopping 84 percent of customers prefer getting an instant response – that means within 24 hours after a post has been posted on social media. Read the entire article Don’t Make Them Wait: How to Improve Customer Response Time for Business on Dumb Little Man.