Implement Visual Content in Your Content Marketing

Posted: August 11, 2015

When browsing the Web, visual content is one of the best ways to grab a reader's attention. Visual content enhances written content, and makes it more "reader friendly". Here's how content marketers can learn to effectively and creatively use visual content. Pamela Vaughan, writer for Hubspot, shares tips on how to use visual content in content marketing.

8 Creative Ways to Enhance Your Content Marketing With Visuals

On the web, there are few things more discouraging than a big block of text. That's because humans are visual creatures -- we tend to gravitate toward content that is pleasing to the eye, and we're especially drawn to visuals that capture (and keep) our attention.  It's no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don't say "a picture is worth a thousand words" for nothing.  Adding visuals is not only a smart way to enhance the quality of your content -- but it's also proven to make your content marketing more effective. In fact, tweets with images receive 18% more clicks and 150% more retweets, photo posts on Facebook brand pages account for 87% of total interactions, and in a recent study by Demand Gen Report, 86% of buyers expressed some level of desire to access interactive/visual content on demand. Read the entire article 8 Creative Ways to Enhance Your Content Marketing With Visuals on Hubspot.