IG Enables Search Ads via Third-Party Platforms

Posted: May 30, 2023

Instagram debuted keyword searches back in March but the platform is adding more features to attract marketers. Andrew Hutchinson highlights the new tool below.

Instagram Adds Search Ads Placement into its Marketing API

With this new update, third-party social management platforms will be able to facilitate Instagram search ads creation, providing another means to help more marketers tap into new opportunities in the app. “The ‘Instagram search results’ placement option will be available via the current Marketing API endpoint you may already be familiar with, through the addition of the INSTAGRAM_SEARCH placement option. With this new addition, you will be able to update your app to enable your clients to create and preview ads in Instagram search results via API.” Read, "Instagram Adds Search Ads Placement into its Marketing API."