Identify the Best Digital Marketing Channels
Posted: February 02, 2021
The number of digital marketing channels available can be somewhat overwhelming to brands. With so many options, do you need to be on all of them? Are there some that are more effective than others? The truth is, you probably don't need to be on every single channel. Taking the time to examine your needs, budget, goals, and what each channel can do for you can help you cut through the confusion and choose those that will benefit your brand the most.
Michael Brenner, Founder and CEO of Marketing Insider Group shares advice on how to choose the most effective digital marketing channels for your business.
Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition.
Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.
Others are more like electives in school. You may have to test them to see how they work with your business model. If you find success, great. If not, you can adjust your strategies accordingly.
To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond.
Quick Takeaways:
- Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget.
- Different channels will give you different results. Your goals should guide your choices.
- Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence.
- Email marketing is another must-have channel – with an ROI of 4,200%.
Read the entire article,
How to Identify the Right Digital Marketing Channels for Your Business, on
Marketing Insider Group.