Ideas to Boost Content Marketing Strategies
Posted: February 12, 2019
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An increase in marketing success can usually be attributed to one of two things - either better content or some sort of revision to their content marketing strategy. A brand's content marketing strategy isn't just something that can be implemented and then forgotten about. In order to realize the best ROI, you need to evaluate it, and the content you're using, frequently and set new goals. These five tips can give you a starting point to see where you might make improvements.
Tiffany Delmore, contributor to Marketing Insider Group, shares five things to boost a lackluster content marketing strategy.
When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute,
85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy.
Assuming you’ll work out the efficiency piece with practice and analysis, it’s imperative that you examine your strategy. Among organizations that measure their ROI, 72 percent say their strategy is effective (says a HubSpot report). That’s pretty good, but it still leaves some room for improvement.
Your strategy starts with your unique goals, whether you’re looking for conversions on your e-commerce site or increased foot traffic at your retail store. Your goals are at the heart of the matter, so make sure you know exactly what target you’re aiming for. Each time you change your approach, take notes. If you’re recording what works and what doesn’t, failure becomes an opportunity. If you don’t record a mistake, you’re bound to repeat it.
Read the entire article,
5 Things That Will Boost a Lackluster Content Marketing Strategy, on
Marketing Insider Group.