How to Write a Captive Blog Introduction
Posted: November 30, 2021
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One of the most important factors of a blog post is the introduction. With the average reader only spending about 15 seconds reading a post, the introduction can be what makes them decide if they are going to continue reading. It can be challenging to come up with an amazing intro since it needs to have substance and not just unessential information before the meat of the content. Fortunately, there are some great strategies to make sure you're hitting the mark.
Michael Brenner, CEO and Founder of
Marketing Insider Group, gives you insight on how to write a blog introduction like a pro.
Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only
15 seconds.
Say what?!
Think about it — we’ve all been there. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.
Introductions are not just a place to add fluff before you get to the real content. They must be interesting and clearly show the value of the article ahead if you want people to keep reading.
Read the full article,
How to Write a Blog Introduction Like a Pro, on
Marketing Insider Group.