How to Use Instagram Reels, an Alternative to TikTok
Posted: September 01, 2020
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In the age of social media, most companies know that using video – especially short video clips – as part of their marketing strategy is important. However, it may be confusing as to what options you have to get the most reach. TikTok is popular, but it is well-known that it's a rather unsafe platform. Instagram has responded with an alternative – Instagram Reels. Learn how to use Reels to share your message and promote your products successfully.
Lavender Nguyen, contributor to Hootsuite shares all you need to know about Instagram Reels.
Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s attempt to compete with
TikTok, which is also aimed at short-form video creation and is especially
popular for Gen Z.
First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.
Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands.
Many creators said they planned to experiment with Reels while maintaining their presence on TikTok. Brands like
Sephora,
Walmart, and
Beardbrand are already using Reels.
So, what is Instagram Reels? How does it work? How can you, as a brand, use it in your marketing strategy? We have the answers to all of your questions below.
Read the entire article,
Everything You Need to Know About Instagram Reels, TikTok’s Rival, on
Hootsuite.