How to Use Facebook's 'Custom Audiences' Feature for More Strategic Ad Targeting

Posted: February 26, 2013

[caption id="attachment_11215" align="alignright" width="394"]Image from Hubspot[/caption]Facebook ads can be annoying most of the time. However, you can use ads to benefit you and your business.

[caption id="attachment_11215" align="alignright" width="394"]Image from Hubspot[/caption]Facebook ads can be annoying most of the time. However, you can use ads to benefit you and your business.

As Facebook grows as a social network, marketers and advertisers are likely to flock there to experiment with a new way to reach people. In fact, according to a Vizu/Digiday study via eMarketer, 64% of U.S. advertisers are upping their social ad budget in 2013. But with over 1 billion people using Facebook, how do you find the right people?

With traditional Facebook ads, advertisers can target people based on information that Facebook already has on people. This includes age, demographic location, marital status, interests, education and workplace. These targeting options help people narrow down their audience to help increase the ROI of their Facebook ads. Using the Facebook Power Editor, you can even create a specific audience using these targeting options and save that audience for use in all of your ads.

But did you know you can get even more granular? You can. Better Facebook ad targeting is within reach, if you use a little something called "Custom Audiences" in the Facebook Power Editor. This post is going to shed some light on that oft-overlooked feature -- when you're done reading this post, you'll be ready to roll with insanely targeted Facebook ads that help you generate more leads from social media.

Read entire article How to Use Facebook's 'Custom Audiences' Feature for More Strategic Ad Targeting on Hubspot