Turn New Clients into Repeat Customers
Posted: December 12, 2017
Pitching new clients can be one of the most worrysome tasks a freelance writer faces. A successful pitch means the beginning of a new assignment, which is great temporarily, but how can you turn that into future work? These seven tips can help you turn new clients into repeat customers.
Kristen Pope, writer for The Write Life, shares how to turn a new client into a repeat customer.
7 Secrets to Turning New Clients Into Repeat Customers
Once you’ve successfully pitched a new client and have an assignment, how can you turn that initial assignment into future work?
A first assignment with a new editor is like an audition. If you perform and work well with the editor, it can be the beginning of a lucrative long-time relationship.
Follow these tips to turn a client into a repeat client.
1. Know all the facts
When you receive an assignment, spend some time looking through all the emails you and the editor have exchanged and any notes from phone calls. If you have a formal assignment letter or supplementary materials, take time and go through everything. It’s important to know exactly what is required for the piece.
I always compile all this information into a single document so I have it all in one place for easy reference.
Read the entire article 7 Secrets to Turning New Clients Into Repeat Customers on The Write Life.