Facebook has announced some big changes that are coming to news feeds. Unfortunately, this can possibly have negative effects on businesses who use the social platform to market to customers. This may not be great news for every business, but you can learn to adapt to the changes coming in order to thrive on Facebook in the year 2018.
Andrew Macarthy, writer for Social Media Today, shares how to succeed even with the Facebook changes ahead.
What's happening to Facebook?
In a nutshell, Facebook's going to be shifting the focus of what people see in their News Feeds back toward posts from friends and family - and away from businesses and media outlets. Facebook's fundamental goal will change. Rather than focusing on helping people find relevant content, it'll shift to helping people have more meaningful social interactions. Read the entire article 5 Things Every Brand Must Do to Survive and Thrive on Facebook in 2018 on Social Media Today.